Seattle, WA...August 4, 2008...Hawk Nelson goes back to school, but not literally. This energetic, Canadian foursome is currently being featured in the back-to-school promotion for the national retail chain JCPENNY, which kicked off last week with the release of the exclusive "Don't Forget About Me EP" on iTunes, commercials and website launch.
The promotion features a tribute to the 1985 classic film, Breakfast Club, with remakes of the Simple Minds hit song "Don't You (Forget About Me)." Hawk Nelson is one of only five bands included in the special EP, and currently their version is the most popular single on the EP according to iTunes. During the release week, more than 700 downloads of Hawk's version have been purchased on iTunes.
In addition to the exclusive EP, the remakes are featured on the JCPENNY interactive "choose your own adventure" website. Teens listen to Hawk's music as they pick and choose their clothing selections for the "American Living," "Decree," and "White Tag" fashion line models. As they select their school style, they can also purchase Hawk Nelson's song.
The "Get That Look" campaign will run throughout the month of August and will also be a major sponsor for the upcoming Teen Choice Awards, which airs tonight, Monday, Aug. 4 (8:00-10:00 PM ET/PT) on FOX.
Following an action-packed summer of festivals and the Hawk Nelson Baseball Tour, the band will once again win the hearts of teen girls on the REVOLVE nationwide tour beginning in September. For more information and updates on Hawk Nelson, go to their MySpace or Website.
This powerhouse, punk foursome hailing from Canada has won the hearts of fans and media nationwide since their debut release in June 2004 with Letters to the President. HAWK NELSON has appeared on NBC's "American Dreams", had a cameo appearance in the hit Nickelodeon film "Yours, Mine, & Ours," where they played their original song "Bring Em Out," as well as had their songs featured on NBC's 2006 Stanley Cup promo spots, WB's Smallville, Summerland, & Laguna Beach. Their most recent release Hawk Nelson Is My Friend debuted at #34 on the Billboard Top 200 selling more than 18k units. Hawk Nelson Is My Friend was also the top selling new release on the Christian album chart in addition to the comprehensive chart. The album also successfully debuted on the digital store iTunes with a No. 13 debut on the Top 100 albums chart on street day and remains on that chart one week later. Also the debut single "Friend Like That" sold 25,000 digital copies up to street week on iTunes.
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